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The Spanish Association for Quality (AEC) is organizing the 30th Automotive Quality Congress on May 20 and 21, 2026, at the Euskalduna Palace in Bilbao. This year’s motto reflects, more clearly than ever, the challenges and opportunities currently facing the sector: People – Digitalization – Competitors – AI_Agility.
The automotive industry is undergoing an unprecedented stage of transformation: new technologies, the rise of artificial intelligence, digitalization, and persistent pressure from global competitors—compounded by the current geopolitical climate—are forcing a fundamental rethink of traditional models. Today, more than ever, time-to-market is the differentiator between leading the industry or falling behind.
Moreover, in this landscape of change, we must not forget that the true engine is always the people. It is their talent and commitment that transform challenges into achievements. The quality, innovation, and agility demanded by the sector depend on their capacity to learn, adapt, and lead.
This congress serves as a pivotal meeting point where industry experts will share experiences, best practices, and strategic visions to help organizations compete more effectively, generate value, and ensure they are fully prepared for the upcoming changes.
In short, this event will provide a space for dialogue and collaboration, aimed at charting the path toward an automotive industry that is more agile, more digital and, above all, more human-centric.
